XCell Science

Biotech eCommerce & Content Management System

UI/UX Design + Web Development + Analytics


XCell Science is a biotechnology company which sells a range of stem cell technology products for researchers.

Xcell Science was looking for a complete website redesign and wanted to directly sell their products online to replace an over the phone ordering process. They also needed to reogranize all their website content and find an easy way to self manage products offerings and pages.


Working with XCell Science's management team, we were able to:

  • Create an information architecture to organize product categories and key content.
  • Indentify new website features to support a unified sales and marketing direction.
  • Implement a new website design and user experience suited for both desktop and mobile.
  • Develop full eCommerce capabilities to handle product orders and fulfilment.
  • Develop a custom content management system to self manage research papers, products, and services pages.
  • Use best practices to optimize product page designs and sales funnels to maximize online purchases.
  • Set up an analytics plan to monitor and measure website user behavior and purchasing.

Color Palette


Primary Font

Essonnes ( Display Bold, Text Bold, Text Regular )

Secondery Font

Montserrat ( Semibold, Medium, Regular, Light )

Tech Stack

Ruby on Rails 5.5.1
HTML5 | CSS3 | Javascript 1.8.5
MySQL 5.7
Heroku | AWS